Recruitment Marketing Plan
Vista first tasked Turkey Burg with improving the organization’s recruitment marketing in 2012. The engineering business is really about people and operating a successful engineering firm requires the right type of people. A company’s talent brand is a critical part of the process the recruitment process.
As part of a larger project to present Vista as an employer of choice within a hot labour market, Turkey Burg worked with several internal stakeholders, conducted focus groups and analyzed dozens of competitors to craft a comprehensive recruitment marketing plan. The plan called for employee testimonial videos to showcase the people of Vista, and what it is like to work at a leading engineering firm.
The video series is titled “Our People Up Close” and the videos live on a dedicated page in the careers section of Vista’s website.
Video Production
Turkey Burg managed the project and budget, coordinated with participants and worked closely with the Rogers Media to produce the final results. Services on this video production project also included scheduling, scripting, editing and interviewing.
This collection of employee testimonial videos was produced for Vista Projects in conjunction with a production partner.
