GET THE WEBSITE YOUR BUSINESS
Every business or organization needs a website, whether you’re in Calgary, Alberta, or anywhere else in the world.
And while there are many different types of website builders, content management systems and platforms to choose from, what’s most important is that you have an online home for your entity.
Whether you run a dance studio in Mahogany, an engineering company on Blackfoot Trail, or charitable foundation in Strathmore, we understand that you need a trustworthy website design and development company to count on.
At Turkey Burg, we offer flexible and dependable website solutions to help you stay focused on what you do best.
Our Web Development process
We follow a multi-step web development process to ensure you get a site that meets your needs and functions as intended. This process is for new website designs, but parts of it also apply to the work we do on existing sites.
Every marketing communications project we take on begins with a conversation about what you’re trying to achieve. For website projects, we will discuss your goals – are you looking to sell products, generate new leads, or to simply have an online brochure?
Other items to discuss include:
whether you plan to self-maintain the website moving forward
if you have already purchased your domain name (url) and hosting plan
if you have a preferred platform (WordPress, Wix, Squarespace, etc.)
We will also ask about email accounts, written content, photography, future integrations, brand guidelines and more. Our goal with this initial step of our process is to set your website project up for success.
This step is about creating a map for your website content. Sitemaps look like organizational charts and help to understand how users will navigate your website. This step also helps to identify how many pages will be required and potential gaps in written content or images.
We will base the sitemap on our consultation and send it to you for approval. Our design process doesn’t start until we know the initial content requirements.
Flat Website Design
With clear goals and a content map established, the next step in our development process is to create a flat design. This is a still image of what the website will look like.
We will do this in a design program like Adobe XD or Adobe Photoshop. As this will be a fully responsive website (i.e. it with properly adjust to different device, screen and browser sizes), we will prepare a flat design for your website’s desktop, tablet and mobile views.
For updates to existing websites, we will create a flat copy of your current design and then adjust it to show the requested modifications.
On some projects, we may also prepare a wireframe for key pages on the site. A wireframe is like a skeleton map of where the different blocks of content will fit on the page.
The goal of a flat design is to gain your approval on what the site will look like before we begin coding.
With an approved flat design, we begin to build the site on a development server that is hidden from search engines and the public. We will follow the sitemap and approved design or templated theme while integrating or migrating your content.
A development website, also known as a staging site, is an important element in any ongoing maintenance program. It will give us a place to run updates and add new features in the future.
Testing and Review
Before going live, we want to make sure everything functions as intended. You will be given a secure link to review the site on the development server.
Our testing process includes a responsiveness review (how the site looks across devices and screen sizes), link check, bug fixes, form submissions, sandbox tests for payment processors and more.
The website publishing step includes DNS propagation to ensure your new site loads at your registered domain name (your URL). We ensure that your SSL certificate (https) is properly installed to give your site visitors a secure user experience.
Once the site is live and working, we’ll also generate and submit the XML sitemap for search engine indexing.
At Turkey Burg, we set clear timeline expectations at the start of every project. The development timeline depends on the scope of your website project, our current workload, and the contributions of other stakeholders (e.g. will we have all the assets when expected).
Typically, we can deliver most small to medium website projects within 2-6 weeks of the order being confirmed.
A content management system (CMS) is a type of website software platform that helps you manage content updates via an admin dashboard. Common CMS platforms include: WordPress, Wix, Squarespace, Joomla, Weebly, etc.
The alternative is managing site updates by editing code files via an FTP client.
A domain name is the registered address of your site on the World Wide Web. This is also known as your URL, which stands for Uniform Resource Locator.
Your domain name must be purchased through a registered vendor, or registrar.
We recommend keeping your domain name registrar separate from your web hosting plan as an added security measure.
Domain registration is an annual cost, but most registrars will offer longer-term discounts.
Your domain settings will also dictate your email accounts.
SSL stands for Secure Sockets Layer, and it’s the standard website security technology that encrypts sensitive data. Your website needs an SSL certificate to create an SSL connection and use HTTPS.
SSL certificate are usually sold through your hosting provider. Click here to read about why your website needs SSL.
Every website needs a place – server space – to store its files. This server storage is purchase through a website hosting provider.
There are many website hosting providers and each one offers a variety of hosting plans. Click here to read more about things to consider when choosing a website hosting provider.